Migrating an existing e-commerce store from basic Shopify to the enterprise-level Shopify Plus plan is a strategic move for growing businesses. However, such a platform upgrade also necessitates a Shopify SEO migration to maintain hard-earned search engine rankings and traffic. A flawed migration approach can severely hurt SEO and negatively impact revenues. Here are some key reasons why leveraging expert Shopify SEO Services is highly recommended for a seamless SEO migration.
Avoid Redirect Issues
A Shopify migration overhauls the technical architecture leading to URL changes at various levels. This includes page paths, product permalinks and category URLs. Without proper redirect rules, it can confuse search engines about the site structure. A Shopify SEO Expert analyzes pre-migration links and implements HTML, 301 and canonical tags for seamless redirects avoiding any duplicate/missing content penalties post-move.
Maintain Existing Backlinks
Strong backlinks from external high-authority websites boost domain ratings in search results. However an improperly implemented migration risks breaking these valuable links. Experienced Shopify SEO professionals implement URL change notifications and sitemaps to update link paths in time. Link audits catch orphaned pages enabling targeted outreach for new hyperlinks. This upholds backlink equity even after the platform upgrade.
Transfer Keywords Rankings
While upgrading, the goal is to transfer existing keyword market share to the new Plus store. Shopify SEO Services study microdata, titles and internal linking of top pages to replicate relevant details on target URLs. XML Sitemaps submission and search submissions ensure crawled content visibility. Indexing and ranking of migrated pages are tracked to attain past search performance levels steadily.
Enhance Infrastructure
Shopify migration gives opportunities to optimize technical performance. Consultations with Shopify SEO Companies analyze server speed, HTTPS implementation, sitemap.xml generation and indexing procedures. Recommendations around CDN usage, caching, image optimization, and code minification deliver faster site speeds and sustain visibility.
Refine On-Page SEO
On-page SEO elements like meta descriptions, headings, image alt-text need reviewal for missed updates or errors. SEO audits catch inconsistencies enabling focused optimizations. Internal linking is strengthened and content developed for uncovered long-tail targets. This cements domain authority while expanding rankings.
Evaluate Technical SEO
A Shopify SEO Migration requires checking XML sitemaps, robots.txt, HTTP headers, and server response codes. Shopify SEO Migration experts identify technical gaps like duplicate content or insecure redirects. They implement solutions like canonical tags, 301 redirects and security best practices, eliminating potential issues.
Continuous Tracking
Even the best-planned migrations require post-implementation tracking. Shopify SEO Company experts establish tracking and alert systems. They monitor indexation, rankings, backlinks and traffic to recognize early signs of issues. Insights optimize strategies, keeping performance metrics rising continuously after the platform transition.
Final Thoughts
So, leveraging specialized Shopify SEO Services smoothens the migration complexities, protecting hard-earned SEO wins. Experts help strategic migrations stay discovery-focused for ongoing growth on expanded Shopify Plus platforms. If you are looking for a reliable and proficient Shopify SEO company to help you in the process, then you can always consider connecting with SeedCart. You get the best in the business to do the job for you. Good luck!
